Introduction
Bilesma Natural, a leading Sri Lankan cosmetic brand with a global presence, collaborated with Unix Studio, a design-based Sri Lankan advertising and marketing agency, to redesign their carry bags. The original brown paper bags lacked modernity and failed to convey the brand’s commitment to natural and high-quality products, impacting both local and international markets.
Challenges
Outdated Design
The simplistic brown paper bags did not align with Bilesma Natural’s brand image or appeal to their diverse customer base.
Global Appeal
The design needed to resonate with both local and international customers while showcasing Bilesma Natural’s commitment to natural ingredients and sustainability.
Brand Recognition
The new design had to improve brand recognition and convey Bilesma Natural’s values effectively.
Global Appeal
With a growing international customer base, Bilesma Natural needed carry bags that would resonate globally while maintaining their natural and eco-friendly ethos.
Solution
Unix Studio implemented a redesign strategy that catered to both Sri Lankan and international customers.
Outcome
The redesigned carry bags received positive feedback, enhancing Bilesma Natural’s brand image both locally and internationally. The new design effectively communicated the brand’s commitment to natural beauty products, appealing to a diverse audience and contributing to increased market presence worldwide.