Zerro
Problem
A launch-stage tech company with no visual system, inconsistent positioning across decks and product, and no scalable identity to grow into.
Solution
Full identity system — logo suite, type system, colour architecture, brand guidelines, marketing collateral and motion language — designed to scale from launch to Series A.
Result
A consistent visual identity used across pitch decks, product UI, marketing site and social — eliminating brand drift and saving the team weeks of asset rework.